Investing in startup companies is becoming mainstream.  While the United States has been a crucible of innovation and entrepreneurialism dating back to the projects of Ben Franklin, and few would argue that this country hasn’t been synony- mous with capitalism, it is only now that the startup investing culture has rooted itself into our lives down to the average household. Investing in startup firms has become an extreme- ly popular and increasingly viable concept as is evident with the rollout of the regulations stemming from the 2012 JOBS Act from Congress allowing even non-accredited investors the chance to invest in private entities through the rise of crowd financing portals and social media, entrepreneurial web3 venture studiospecific news outlets like Tech Crunch, and the hit TV show “Shark Tank.” But investing in startup companies is an area strewn with pitfalls and must be approached like any other serious investment; namely, viewed as an asset class, where the investments are diversified, some sort of rational management approach is employed, and this asset class (investments in startups) is part of a larger investment portfolio for each individual investor.

Strategic Market Segmentation

Strategic Market Segmentation is a set of techniques used for the purpose of “slicing up” a relatively wide market sector into identifiable and targetable subsets of customers. Depending on the purpose of the segmentation, these customers (or end users, audiences, etc.) are separated into groups by common characteristics, needs, or psychographic profiles. These new, more specific sub-sets allow the marketer to better target these individuals through refined messaging, resulting in a higher chance of success and invariably done so more profitably. Better marketing ROI, clearer advertising copy, a more web 3 venture studio logical marketing plan, a more focused PR team, and faster adoption of a product or service are just some of the benefits of proper and accurate market segmentation. Done right, strategic market segmentation can be a powerful tool. Mishandled, however, and it could be ruinous if applied to your marketing programs. Follow these guidelines to put yourself in the “successful segmentor” segment of marketers.

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